"As well as promoting the acceptance of non-heterosexual New Zealanders, Legalise Love will help Kiwis fight the legislative inequalities they face, which stop us from being an equal nation," says the group, which has sprung up from Uni-Q Wellington.
Legalise Love goes on to say that as a nation at the forefront of human rights, it's hard to accept that in New Zealand, we aren't all equal.
"Legalise Love will get New Zealanders talking, both on the streets and online. Through heavy online and offline presence, we aim to make the legal and social inequality that exist for many New Zealanders an election issue in 2011. In short, we want to get people talking, and get Kiwis supporting each other to promote equality."
It has seen up a two-pronged campaign; an online petition and a peaceful march on Parliament which is planned for 20 October.
"Together, we can make a difference to the lives of all New Zealanders. We can work together, to make New Zealand, and the world, a better place to live. Visit us at www.legaliselove.org.nz to get started, and make the first step to Legalise Love," the campaign group says.