All new car registrations at the moment start with the letters GAY and a straight BMW driver is among those who have complained. His plate is the particularly salacious "GAY692".
While he can change the 69 for another number, the New Zealand Transport Agency will not bend on allowing the GAY plates, saying it's not offensive.
However NZTA spokesman Andy Knackstedt tells GayNZ.com Daily News there are plenty of letter combinations they have deemed offensive, including FAG. Others which have not made the cut so far are FAK, FCK, FCM, FCN, FDA, FKN, FQM, FQN and GUK.
Personalised plates which have not been allowed include FNC0LD and OHCOCK, while RDY24Q and DARKIE are among those which have been recalled.
Knackstedt is looking at what the process would be for anyone who would like to trade in their plate for a standard GAY plate.