A New Zealand winery has joined with chat show giant Graham Norton to create a signature Sauvignon Blanc, with all profits going to the Elton John AIDS Foundation.
Marlborough and Central Otago winery Invivo already provides the wine the guests drink on The Graham Norton Show, which is a Sauvignon Blanc, made from organically grown Marlborough grapes.
The winery‚Äôs founder Tim Lightbourne says Norton is such a fan of the brand that this year he agreed to take it to the next level.
‚ÄúWe wanted to make something special with Graham to thank him for his support over the years. But he‚Äôs in such hot demand there was no way we could get him down to the vineyard,‚ÄĚ he explains.
‚ÄúWe had to get the grapes to Graham in perfect condition, so speed was everything,‚ÄĚ he says. ‚ÄúSo that meant a helicopter trip from the vineyard to a connecting plane, then on to London.‚ÄĚ
When Lightbourne arrived at his London studios, Norton rolled up his trouser legs and personally trod the still-perfect grapes (see the video below).
Less than 24 hours after landing in London, Lightbourne and the grape juice were on their way back to New Zealand, where it was reunited with the rest of the juice from the vineyard block that will make up Graham Norton‚Äôs signature Sauvignon Blanc.
The wine, complete with unique GN signature label, will be released in August. Profits will be donated to the Elton John AIDS Foundation.
‚ÄúWe‚Äôre excited about the release of this wine, the quality will be world class, especially with a touch of ‚ÄėNorton‚Äô Hemisphere fab,‚ÄĚ Lightbourne says.
‚ÄúWe see this as a little different to just having someone‚Äôs name on the label ‚Äď it was fantastic to have Graham so intimately involved in the process.‚ÄĚ